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"The Secret to Stay-At-Home Parenting"
2/12/06


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Dear Subscriber,

This past week, Alison and I were happy to be featured in an article on MSN MoneyCentral concerning work-at- home parents. The article is online at moneycentral.msn.com and the part about Noss Galen Baby is at the beginning of the second section, near the bottom of the first page.

Now being a work-at-home parent is not for everyone, and for many career paths it simply is not an option, but it is a growing trend in America, and we have been amazed by the flood of emails we have received in response to the article over the past week. Some were from people giving us congratulations and "way to go" messages, but most were from parents all over the country who wanted to know how they too could work at home, multiplying the time they can spend raising their children.

So today I am going to reveal the #1 secret to becoming a successful work-at-home parent. It isn't a 10-step course you can buy on the internet, and it isn't a unique blend of all-natural herbs and spices. The real secret is simply to make the committment to do it. Once you have made that committment, your goal is already in sight.

But there are some serious obstacles between here and there. Most people who set out to be a work-at-home family fall short and give up on their goal. Below I have listed what I believe to be the three most common reasons for this:

1) As soon as it becomes clear that it's going to be a difficult road, they give up. Any business owner can tell you that being your own boss is a tremendous amount of responsibility. Too much for a lot of people to stomach. The inevitable mistakes and failures that occur when a business is starting up have to be accepted and learned from, not dreaded. I learned this lesson not only in our family business, but also as an early employee at PayPal.com, which was just a lowly Silicon Valley start-up when I joined in February of 2000. No matter the size of the business, the leader of the organization must have a strong will to see it through to success.

2) They live beyond their means. It is possible to make a fortune running a work-at-home business, but for most people, it means making less money than they were as an employee of a larger company. Most Americans carry a significant load of debt, and sustain a lifestyle at or beyond their current income. A family in that situation has little chance of making a successful transition from the traditional workforce to a work-at-home business, where cutting costs can be as important as raising revenues. The point of a stay-at-home business is freedom, not wealth. Both can be achieved, but it usually takes years to build a wildly profitable enterprise.

3) They go into a line of business they know nothing about. This is especially common with website-based and eBay businesses. Many people get into it with no knowledge of internet commerce, and even less knowledge of whatever product or service they have decided to sell. Such a business has almost no chance for success. The first step in creating your own business is to take stock of your own talents and knowledge, not to look for what kinds of business are making money for other people with a different talent set.

Avoid those three pitfalls, make a commitment to succeed, live within your means, take advantage of your own unique talents and expertise, and anyone can create a work-at-home business for their family.

For some wonderful small business resources and advice, I also recommend The Small Business Brief at www.smallbusinessbrief.com. Recently featured by Forbes.com, The Small Business Brief is an excellent starting point for anyone curious about the world of small business.

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Have a wonderful week!

Sincerely,
Paul



Paul & Alison Martin
Noss Galen Baby LLC
www.NossGalenBaby.com

Copyright, Noss Galen Baby LLC 2004-2008


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